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More veg, beans and fruit without battles!

Let’s face it: getting kids to eat their five-a-day can be a challenge. Time’s tight, money’s tight, and life is just…well, life! It’s no wonder half of all parents struggle with getting their kids to eat enough veg, fruit & beans. Veg Power is here to make things easier! We’ve got expert advice, made simple, so you can help your kids get the healthy start they deserve.

Fibre-rich foods including vegetables, fruit, beans, nuts and wholegrains, with Fibre campaign logo

Fibre helps keep our bodies healthy, and getting more of it doesn’t have to mean changing the way your family eats. From beans and lentils to fruit, veg and wholegrains, discover easy ways to add more fibre to everyday family favourites with Prof. Giles Yeo, Rhiannon Lambert, Charlotte Stirling-Reed and Lauren Leyva!

> FIBRE

Pot of homemade mixed bean chilli with Making Meals Go Further logo

There’s no need to follow new recipes you aren’t familiar with, just simple twists to your existing favourite meals can make meals healthier and go further! Learn how to bulk out your meals with beans and vegetables in small stress-free steps with Lauren Leyva.

> MAKING MEALS GO FURTHER

Parent and child preparing a meal together, with Eat Well for Less campaign logo

With a few simple changes you can get more from your shop without giving up the foods you enjoy. Discover how to plan around what you already have, to find great value when you shop, to waste less and to make your favourite meals go further.

> EAT WELL FOR LESS

My kids are hard work but with your advice I am getting there.

Parent feedback

Great ideas that are fun for both children & adults alike.

Parent feedback

The games have helped encourage my son to eat more veg and I can’t thank this scheme enough.

Parent feedback

Really useful info, quick and easy to read.

Parent feedback

Great hints, tips and advice available.

Parent feedback

Fantastic way to support my kids to eat more vegetables thank you.

Parent feedback

Great information without having you gag on a carrot.

Parent feedback

Super site so much to do!

Parent feedback

So many recipes that are delicious and my children actually eat.

Parent feedback

Highly recommend Veg Power my 4 children love them and as they say Happy kids, Happy mum! 😍

Parent feedback

Veg Power has helped me with creative ideas to incorporate vegetables in my children’s diet.

Parent feedback

Excellent advice and helpful hints and tips, recommended.

Parent feedback

Would recommend to everyone, just perfect every time 🤗

Parent feedback

A very unique way of introducing your child to the vast range of vegetables that are available.

Parent feedback

Regular emails with great ideas set out in small steps that makes change manageable.

Parent feedback

It helped my daughter improve her range of fruit and vegetables.

Parent feedback

Brilliant and super helpful.

Parent feedback

Great way to get kids to eat more veg. Very child friendly.

Parent feedback

Shivi Ramoutar pictured alongside the Bang in Some Beans campaign logo

What about beans?

Beans count towards your 5-a-day, add fibre and protein, and help cut food costs.

Shivi Ramoutar, BOSH, Mel Helmsley, Charlotte Stirling-Reed and more show us simple ways to use beans in everyday meals to boost nutrition without extra effort.

> BANG IN SOME BEANS

Young child covering her face while sitting at a table with vegetables

If your child refuses vegetables, pressure rarely works.

Child psychologist Dr Clare Holley explains three evidence-based strategies that help children feel more confident trying fruit and veg, and why starting small matters.

> THE THREE R’s

Charlotte Stirling-Reed, registered nutritionist and Attack the Snack campaign expert, sitting in a kitchen

Healthy snacks don’t have to mean banning treats.

Registered nutritionist Charlotte Stirling-Reed shares practical ways to balance snack time, improve nutrition and keep picky eaters on board without food battles!

> ATTACK THE SNACK

Yes! Frozen fruit and vegetables count towards your 5-a-day and can be just as nutritious as fresh.

Nutritionist Charlotte Radcliffe and chef Hugh Fearnley-Whittingstall explain why frozen can save money, reduce waste and make healthy eating easier.

> FROZEN

Worried about wasting fresh fruit and veg? You can avoid it with a few easy tweaks!

Eco-chef Tom Hunt and other experts share simple storage, freezing and meal-planning tips to reduce food waste while saving money.

> FOOD WASTE

Young boy eating a snack in the kitchen while his family prepares food in the background

Get expert-backed advice from specialist dietitian David Rex, with practical tips for supporting children with food sensitivities and selective eating.

> SUPPORTING NEURODIVERSITY

Three girls from Triplets in My Kitchen standing behind a selection of fresh vegetables on a kitchen counter

Children who help prepare food are more likely to try it, but sometimes it feels like just.too.much.

Triplets in my Kitchen share simple ways to involve kids in cooking so they build confidence and eat more fruit and veg.

> KIDS IN THE KITCHEN

The Batch Lady, Suzanne Mulholland, smiling in a bright kitchen

Batch cooking helps you save money, reduce stress and eat more home-cooked meals.

Suzanne Collins, The Batch Lady, shares simple batch cooking basics to help busy families eat well with less daily effort.

> BATCH COOKING

Colourful selection of fresh vegetables surrounding the Eat the Rainbow logo

Eating a variety of colourful fruit and vegetables helps your child get a wider range of nutrients.

Dr Laura Wyness explains what “eating the rainbow” really means and how to add more colour without overwhelm.

> EAT THE RAINBOW

Hugh Fearnley-Whittingstall holding a freshly harvested bunch of carrots outdoors

Seasonal fruit and vegetables can taste better, cost less and support the planet.

Hugh Fearnley-Whittingstall explains what seasonal eating means and how to make it work for busy families.

> EAT WITH THE SEASONS

Autumn in a bowl! 🎃🍂 @samnixon18 ‘s roasted butternut squash and red pepper soup is rich, warming and full of flavour.

Here’s how to make it:

Serves 4

🎃 Chop ½ butternut squash (about 850g) and 2 red peppers into chunks. Toss with 2 tbsp olive oil, 1 tsp smoked paprika and a little salt and pepper. Roast at 180°C fan for 30 minutes, turning halfway.

🧅 Fry 1 chopped red onion and 2 garlic cloves in 1 tbsp olive oil for 5-10 minutes.

🥣 Add the roasted veg and 1 litre vegetable stock. Bring to the boil, then simmer for 10 minutes.

✨ Blend until smooth, season to taste and serve with a drizzle of olive oil, a pinch of smoked paprika and the roasted squash seeds, if you like.

A delicious way to enjoy seasonal butternut squash, with plenty of flavour and minimal fuss!

For more recipe inspo check out Sam’s new Sunday Times bestseller Autumn - available to buy now!

With thanks to Sakata for funding this content.

#BetterWithButternut #Fibre #SeasonalVeg #ButternutSquash #SoupSeason

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Looking for a colourful, fibre-packed meal? @christinembailey ‘s roasted butternut squash and Puy lentil salad is full of flavour, easy to make and delicious served hot or cold!

Here’s how to make it:

Serves 2

🎃 Chop 300g butternut squash into chunks, along with 2 red onions, 1 red pepper and 1 yellow pepper. Toss with 1 tbsp olive oil, 2 tsp balsamic vinegar and seasoning. Roast at 200°C for 30-35 mins until tender and golden.

🥣 Whisk together 2 tbsp olive oil, 1 tsp harissa paste, ¼ tsp ground cumin, the juice of ½ lemon and a little seasoning (plus a pinch of sugar or drizzle of honey, if you like).

🌿 Stir 200g baby spinach and 1 drained tin of Puy lentils into the roasted veg. Toss with the dressing and a handful of chopped fresh mint and parsley.

Serve with a fresh mixed salad for a delicious, colourful meal!

British-grown butternut squash is in season now, making it easy to add more fibre and seasonal goodness to everyday meals.

With thanks to Sakata for funding this content.

#BetterWithButternut #BangInSomeBeans #Fibre #SeasonalVeg

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Meet the mighty butternut squash! 🧡@hughfearnleywhittingstall is championing this seasonal favourite, and it’s easy to see why.
If you haven’t cooked with it much before, now’s a great time to start with British butternut in season. It’s packed with fibre and full of possibilities. Roast it until caramelised, blitz it into soup or pair it with pasta for a simple, satisfying family meal.

No peeling, no fuss, just delicious ways to add more fibre into your family’s meals.

With thanks to Sakata for funding this content.

#BetterWithButternut #FibreChamp #BangInSomeBeans #SeasonalVeg #Fibre

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The @gilesyeo 4 Bean Chilli 🫘

A simple, low-cost store-cupboard chilli that’s packed with fibre and proves beans can make a seriously delicious meal!

Serves 6-8

Soften 1 chopped onion in 2 tbsp sun-dried tomato oil for 5-7 mins. Add 4 crushed garlic cloves, 1-2 tsp cumin, 1 tsp chilli powder and ½ tsp cinnamon and cook for 1 min.

Add 3 tins chopped tomatoes and 200g chopped sun-dried tomatoes, plus a splash of water. Stir in 2 tins kidney beans, 1 tin chickpeas, 1 tin haricot beans and 1 tin butter or cannellini beans, all drained and rinsed.

Simmer for 30-35 mins, stirring occasionally, until thick and rich. Season with salt and pepper and serve with tortilla chips or crusty bread.

Four beans, one pan, loads of flavour! 🫘🌶️

#SeasonalVeg #Fibre #BangInSomeBeans #FourBeanChilli #BudgetMeals

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