My kid won’t eat veg!
Don’t worry, you just need the right know-how.
From “what counts as 5-a-day?” to “why won’t my child eat veg?”, this is where to start.
Our experts break it down into simple, practical steps so you can build confidence, waste less food, and make small changes that actually stick.
What veg will my child actually like?
All kids have natural taste and texture preferences — sweet or bitter, crunchy or soft. Once you understand these, choosing veg gets much easier.
Experts Prof. Giles Yeo and Kim Smith show you how to spot your child’s preferences and build from there.
How much is 5-a-day really?
What counts? Does it have to be fresh? Do fruit juices, beans and potatoes count? And is it actually affordable?
Registered nutritionist Jenny Rosborough breaks down 5-a-day into simple, realistic steps for everyday family life.
How do I actually “eat the rainbow”?
Different coloured fruit & veg bring different nutrients, but it doesn’t have to be complicated.
Dr Laura Wyness RNutr explains how to add more colour (and goodness) in a way that feels easy and doable.
What if my child is neurodiverse?
If your child is autistic or sensitive to textures, trying new foods can feel overwhelming.
Dietitian David Rex RD shares practical, supportive ways to reduce pressure and build confidence over time.
How can I eat well for less?
With a few simple changes you can get more from your shop without giving up the foods you enjoy. Discover how to plan around what you already have, to find great value when you shop, to waste less and to make your favourite meals go further.
Does seasonal eating really matter?
Seasonal veg and fruit can be cheaper, fresher and tastier, not to mention better for the planet! But where do you start?
Hugh Fearnley-Whittingstall shows how eating with the seasons can be simple, affordable and family-friendly.
What Counts?
Veg, fruit, beans… 5-a-day means more than you think, so find out how to get started with what you have on hand.
A-Z of veg
Not sure where to start with the veg you have on hand? Our A-Z guide helps you understand what each veg tastes like, how to cook it, and simple ways to serve it, as well as everything from storage tips to ways to engage kids with it.
It’s a handy way to find new favourites and build confidence, one veg at a time.
Discover beans!
Beans are a simple, affordable way to boost fibre and protein, and they count towards your 5-a-day!
From chickpeas to lentils, discover how different beans work and easy ways to use them in everyday meals.
Great British Fruit
Fruit is an easy win when working towards 5-a-day. Naturally sweet, familiar, and ready to eat.
Explore simple ideas for everyday favourites like apples and pears, or head to our berry guide for easy, family-friendly ways to add more in.
How do I get my child more interested in food?
Engaging kids with veg, fruit & beans is an easy way to take a step closer to them actually eating it! Whether it’s starting out with crafts and science experiments, or moving on to sensory exploration or even getting kids in the kitchen, we have expert tips for you on how to do it the easy way!
How do I make meals healthier without starting from scratch?
We’re not here to persuade you to cook completely new meals your family might not like. Instead, we help you take the food your family already loves – your food – and make it a little healthier, one small, simple step at a time.
No faff. No food waste. No dinner-table battles.
How do I make mealtimes easier?
The moments before food is offered can be a perfect opportunity for engagement that can help make it more likely a child will eat it! We have advice and practical tips to make it a simple and free process for you.
For more expert tips, make sure to follow us on Instagram
For exclusive new content